Fashion
Research on clothing, lifestyle, accessories, and more
Backpack vs. Laptop CaseBackpacks have historically been used by students. But recently they’ve become an option for carrying a work computer. We asked, how professional does this seem to co-workers?
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iPhone vs. Android: Green TextsThose green bubbles on iPhones when texting an Android user have been satirized by pop culture. But do we really think differently of Android vs. iPhone senders?
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Mac vs. PCMac vs. PC. It's the quintessential battle in the tech-spec arena. But what about the arena of brand perceptions? We tested whether Mac users are perceived as more sophisticated.
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Name Brand Clothing & Socioeconomic StatusDo clothes make the man? We tested whether name brand clothing vs. generic gives the wearer an image boost.
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Name Brand Shoes & LikabilityDo expensive name-brand shoes get a boost in likability over off-brands? We tested Nike’s Air Max 270s.
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Smoking - Does it Look Cool?One reason people may choose to start smoking is they think it looks cool. But does it really? We put it to the test.
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Sports Car PerceptionsDoes driving an exotic sports car affect one's likability? We used a simple experiment to test it.
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Used vs. New Car PerceptionsBuying a new car might give the buyer a psychological boost. But does it affect how others perceive us?
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